Simon & Gerald

Strategy, Design
Architecture Studio
London, England

Simon and Gerald is the name of an architecture studio based in London. This studio has been founded in 2012 by Simon Carne and Gerald Kay. They like to use wood in order to make their building. It was obvious for them to have wood in their identity. They wanted to have something warm but very understated and quite sophisticated.

It is at this point I started. First of all, I have made some research about what kind of wood will be better to have excatly what they wished. It was not easy but at the end they completely fall in love with the wood named "Cocobolo".

From here, I used this wood to make the entire identity of the architecture studio. However, I also used white color to add purity and sophistication and the font "Melior" for classicism.

Branding & Graphic Design

Responsive Webdesign

Since we used two lines in the identity to symbolize the reunion between Simon and Gerald, it was straightforward to reuse lines for the webdesign concept. Indeed each project is a line and a part of the website's structure.